Part 5: Organizational Structure Design

Charlie Alix

The organization I have chosen to research is the True North Sports entertainment. They are partly responsible for bringing the Winnipeg jets back to Winnipeg and have partnered with Thompson and Richardson to get it done. I am not a member of the organization, but I am an avid fan of Winnipeg jets hockey. True norths Vision is to establish themselves as an integral asset to the City of Winnipeg and Province of Manitoba, and to be a consistent source of ourselves of pride for our entire community. There Mission is to provide superior patron experience in all of our facilities, developing championship caliber hockey teams, nurturing, and providing opportunities for our colleagues, and collectively making a meaningful and consistent contribution to our community.

Some of the organization’s external environmental factors that have had an impact on the company was covid-19. Covid was one of the toughest times the company had to dace for multiple challenges. They state that even though the year had brought unforeseen challenges, it also demonstrated the resilience and the results of what a group who share a common purpose can do. Navigate through covid obstacles, safely resume events, and continue to make a meaningful and consistent contribution to our community. Currently the organization does have some troubles with fans not having spending money as they once had, with the current state of the country’s inflation. A lot of fans stay at home now and watch from there televisions instead of being at the game and spending money on drinks and food for the families. Lower attendance is concerning for the organization, but the owners have publicly stated that Winnipeg does not have to worry about loosing there team again as they state, “ Hockey belongs in Winnipeg.”

True North has ten entities under its umbrella including Canada life center, the Winnipeg jets franchise, and the burton cummings theatre. They are backed by one of the richest people in Manitoba ( Dave Thomson). These are all sources of income for the organization. True North also has volunteers to help work games and a valuable Human resources program that offers great benefits to all of its employees. They offer and help pay for employee programs that lead to better positions in the organization.

I think the ideal structure for True norths organization would be the Functional Structure. With thousands of people employed, it is important that the right people are doing the appropriate job. For example, people with proper accounting degrees would be hired into finance. People who are more entry level positions are able to work the front doors scanning tickets or can work the convivence stands. If someone is training to becoming a police officer, they can do their tenure as a security guard. With so many arrays of jobs available, this kind of organization has a high degree of specialization available.

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